Unlocking the Power of Your Pass

Part 4: Merchandise

Guy Harvey SeaWorld Orlando Annual Pass

Shop ‘til you drop at SeaWorld Orlando! As a Pass Member, you get unbeatable savings and access to exclusive merchandise. Check it out!


  1. Show Your Pass and Save

    Bronze, Silver, Gold, and Florida Platinum Pass Members can receive 5%, 10%, 20%, or even 30% off merchandise. Find out your Pass benefits today! Once inside the park, just show your Pass to one of our ambassadors to get your discount on the spot!

  2. Shop Exclusive Merchandise

    Your monthly rewards include limited-edition merchandise like animal buttons, lanyards, and more exclusively for Pass Members!

  3. Trade Pins for Fun

    Have you already started your pin collection? Be sure to look for special Pass Member-only pins to purchase each month and pin-trading events to enjoy throughout the year.

  4. Shop for Guy Harvey Gifts

    Check out Guy Harvey merchandise on your next visit! Fifteen percent of the proceeds from your purchase will be donated to the Guy Harvey Foundation to support ocean health and shark research efforts.

    Don’t forget that you can also purchase a commemorative Guy Harvey Pass card for only $5, with proceeds also going toward the Guy Harvey Foundation.

  5. Say “Cheese!”

    You also receive photo discounts at the park! Check out digital photo benefits for Silver, Gold, and Florida Platinum Pass Members, redeemable with a voucher from a self-service kiosk. For print photo discounts, just show your Pass in the park.

    Silver Pass Members receive one free digital download, Gold Pass Members receive a free one-day PhotoKey, and Florida Platinum Pass Members receive a free annual PhotoKey.


Insider tip: Make sure you redeem in-park Pass Member-exclusive giveaways on one of the first days they’re available. Giveaways have limited quantities, and you don’t want to miss out!


Remember, as part of our mission to protect animals and their habitats worldwide, SeaWorld Orlando has eliminated single-use plastic shopping bags. Read more about our conservation efforts and we’ll see you soon!